Board of Directors.

Wheel B. Herd operates as Slow Roll Buffalo, a 501c3 nonprofit organization. Our dedicated Board of Directors, consisting of volunteers, oversees the management and administration of our organization. Directors commit to a three-year term, while Officers are elected every March during our annual meeting for two-year terms. The commitment of our elected officers and dedicated board members, ensure effective leadership and sustained impact in serving our beautiful community.

Meet the Board

  • Janelle Brooks was born and raised in Buffalo, NY. A graduate of Hutch Tech H.S. and Canisius College, she now serves as Associate Dean of Students in Student Affairs at Buffalo State University. She has made a career in Higher Education with experience at various institutions within New York State. Janelle developed a passion for restorative practices in daily work and in August 2019, Janelle and the Student Conduct Team opened the Restorative Justice Center to offer restorative practices to members of the Buffalo State community.

    In 2015, after getting stuck in Slow Roll traffic less than a half mile from her home, she asked what the ride was about and received a schedule from a squad member. The following week Janelle participated in her first Slow Roll and has been riding ever since. Janelle is an active leader at her church and works as a member of the ULLC Alumni Council at Canisius University. Janelle is the owner of E.B.M. Consulting (MWBE) and she works to support her daughter, youth entrepreneur Olivia Brooks, owner of Libby’s Lemonade Stand (MWBE), a long-time vendor at Slow Roll Buffalo.

  • Kara Kenney is a hair stylist, entrepreneur, and bicycle enthusiast. She has completed bike tours along the GAP, C&O, Empire State trails and down the Florida Keys. She’s a founding member of Slow Roll Buffalo, was voted GObike Buffalo’s 2019 People’s Choice Cyclist of the Year and is a year around cyclist. She enjoys helping people realize their most beautiful self – whether in the salon chair or the bike saddle.

  • Anthony Thomas Caferro values work and enjoys cultivating forward motion and growth through change, challenge and progress in his community — of our one Earth. Born 1977 in Buffalo’s Mercy Hospital, he founded Slow Roll Buffalo after his friend (and Slow Roll Detroit founder) Jason Hall visited Buffalo and remarked at the two cities’ similarities. Anthony holds a Bachelor of Science in Business Administration from University at Buffalo. In 1997, he established the longstanding independent record label Deep Thinka Records, and in 2005 he started Galileo Properties, a real estate company dedicated to fair and equitable landlord/tenant relationships in Western New York. After more than a decade of entrepreneurial endeavors, Anthony began a pursuit of empowering his community through civil and charitable service. He currently works as a New York State Professional Firefighter in IAFF 3166 for the City of Lackawanna and also serves on the board of Hostel Buffalo-Niagara. In his downtime, Anthony undertakes long-distance cross-country bicycle rides and enjoys dogs, coffee, the constitution and long walks off short piers.

  • Jason-Lee Critoph was born and raised in Buffalo NY. A graduate of McKinley HS (Carpentry) and D’Youville College (BS Accounting) and now the Controller of Arrow Grinding in Tonawanda NY. Jason-Lee has been an accountant for over 30 years in various roles and industries.In June 2019 after not riding his bike for years he decided to join a Slow Roll ride in Broderick Park by himself (and 2000 other people) and has been hooked ever since. Jason-Lee joined Squad in September 2019 working his way up to Cork Captain and hasn’t missed a Slow Roll Monday night ride since. Wanting to contribute more to the organization and use his financial skills, he joined the Board of Directors as Treasurer in May 2023.

  • Carl Morgan has over 20 years in banking in various businesses within the retail and commercial segments. He has backgrounds in Six Sigma process improvement and project management. Carl holds a degree in Finance and Investments from Baruch College of CUNY, and has been a resident of Buffalo for the last 15 years. In addition to his work with Slow Roll Buffalo, Carl is also a United States Coast Guard Licensed Captain and captains the Queen City Bike Ferry. Ay Ay, Captain Morgan!

  • Denise Saia Goller is currently the Squad Board Representative for our 2024 season. She has been volunteering with Slow Roll for 6 years now and helps lead the team on Slow Roll Monday Community Night ride nights. Denise either leads all of the riders safely through our routes or is the Buffer, keeping our squad in front to work the ride while the riders stay behind her as they navigate the city. She’s a proud Mom of 2 sons, one in college, the other currently homeschooled. She also runs a side business, Casa di Biscotti, where she bakes pies, cakes, and cookies for Slow Roll Buffalo events, plus friends and family. On top of all of that, she is the current GOBike People's Choice Cyclist of the year 2023-2024.

  • India Walton was born, raised and educated in Buffalo. She first got involved in community work by fighting alongside her mother against mandatory minimums as an adolescent in the mid to late-1990s. After becoming a registered nurse, she fought for workers and women’s reproductive rights as a union member leader. As a resident of the Fruit Belt neighborhood, and after graduating Open Buffalo’s inaugural class of Emerging Leaders in 2015, she worked with her Fruit Belt family to win the first residential parking permit system and incorporate the first community-controlled land trust in the city of Buffalo. India joined Open Buffalo in 2017 as a community organizer for its Justice and Opportunity campaigns, focusing on criminal justice and police reform. Currently, India is the founding Executive Director of FB Community Land Trust, assuring that housing in Buffalo’s historic Fruit Belt neighborhood will be affordable for generations to come.

  • Kelsey Sweet is a proud Buffalo native and is passionate about giving back to Buffalo and finding ways to help others in meaningful ways to create sustainable change. She is the Social Media Strategist at the Buffalo Bills. In her spare time, Kelsey is always trying out new restaurants, loves meeting new people, and spending time with loved ones!

  • Rashaad Holley was born and raised in Buffalo, NY. He is a graduate of the Olmsted Schools, Hutch Tech H.S., the University at Buffalo, and Buffalo State. After obtaining a BS in Business Administration from UB he transitioned into studying Apparel Design. His various experiences throughout the world prompted him to devote himself to cultivating design talent from his hometown. He has gone on to facilitate programming with several organizations in Western New York and contribute to the journey of hundreds of learners wishing to embark on a creative experience.

    Rashaad borrowed a friend's bike that had been dormant in their studio space during the summer of 2022. A couple spins got him hooked on what became his "health hobby". His first Slow Roll ride was one dedicated to Project Mona's House, where he found an affinity to the community and cause. Rashaad is now an all-seasons rider and advocate for diversity in our local biking community.

  • Freda is a transplant from Syracuse, coming to Buffalo for college at Buff State, where her love of all things Buffalo began and her 3-speed Huffy got her around town. Fast forward through a career as a librarian, an executive assistant and family life that always included bike-riding, Freda first rode with Slow Roll on Labor Day 2015. Joining Squad in 2016, Freda was on Sweep Teams for several years and most recently on a Cork Team. In keeping with Slow Roll’s dedication to serving the Buffalo community, Freda participated in a group of Squad members that built and set up several Little Libraries in Buffalo between 2018 and 2019. Since then, Freda has been restocking the libraries and, with assistance gratefully provided by tool-handy Squad alumni, maintaining those Little Libraries. Freda joined the Board as a non-voting “note-taker” in 2021.

Are You Ready to Roll?